Commercial operations for real estate companies and developers

More units sold. Every payment collected on time.

  1. New lead · 22:15

    Inmuebles24 · WhatsApp

    «Is the 2 bedroom still available?»

    Showing booked, Saturday 11:00

  2. Deposit

    Unit
    Tower B · 1204
    Deposit
    $50,000 MXN

    Transfer verified with its CEP receipt

  3. Collections

    Payment 18 of 24
    Paid on time
    Reminder
    3 days before

    Nobody had to chase her

  4. Closing

    Buyer filePLDContract

    Signing at the notary · October 12

We run the full commercial operation of your development: campaigns, AI agents on WhatsApp, follow-up, collections and closings, alongside your team.

  • Answers 24/7
  • Portals in a single inbox
  • Every payment with its CEP receipt
  • Presale or immediate delivery
  • Operated by our team

From lead to deed

A complete sale, with no loose pieces

OVER OS follows every opportunity from the first message to the signature.

Stage 1 of 7 · The lead arrives

Campaigns, portals and WhatsApp, in a single operation.

No stray emails or separate lists: every opportunity arrives with its source.

Stage 2 of 7 · The AI answers and books

It answers, qualifies and books the showing.

Your team sees the whole conversation and steps in when the lead is ready.

Stage 3 of 7 · The unit is reserved

The unit, the deposit and the payment plan, with their dates.

The system records the commitment and the schedule of every monthly payment.

Stage 4 of 7 · Every payment is backed up

The proof, verified and with its CEP receipt.

The buyer sends their proof and the system can verify the transfer with Banxico. A person always decides how the payment is applied.

Stage 5 of 7 · The file moves with the sale

Every document in one place.

ID, CURP, tax certificate, proof of address and the paperwork for your AML process, with alerts for what is missing or expiring.

Stage 6 of 7 · Contract and signature

The buyer's information feeds the documents.

Contract, promissory notes and signature tracking without typing the same data again.

Stage 7 of 7 · Commission and closing

Every sale in its stage, with an owner.

Your team knows what is next, who owns it and how much business is still pending close.

01 · The sales agent

No lead is left waiting

It answers in seconds, at any hour, with your inventory and your prices. It qualifies, books the showing and hands the advisor the whole conversation. Leads from Inmuebles24, Lamudi and Vivanuncios land in the same inbox, with nobody typing them in by hand.

A Tuesday at 10 at night, from the portal to a booked showing

It never invents prices or availabilityIt answers with your up to date inventory.
It does not duplicate leadsIf they had already written on WhatsApp, it joins the lead to that conversation.
It does not keep the hard partAnything sensitive goes to an advisor, with the full context.

02 · Follow-up

The sale does not end with the showing

Each lead gets the right message at the right time. And when it is an advisor's turn, they know exactly what to do.

Automatic follow-upThis week
  1. 1Asked for information and went quietAfter 24 hours, the agent picks it up again with the unit they asked about.Booked a showing
  2. 2Visited the model unit and has not decidedThe next day, the agent follows up with the listing for the unit they saw.Reserved
  3. 3Reserved and missing one documentBefore signing, they are asked for whatever the file is missing.Complete
  4. 4Already received their apartmentThey report a defect from My home and get a ticket number and a visit date.Handled

Re-engage, close, complete and take care of them after handover

Sales playbook · today3 of 9
Familia Hernández Visited Tower B on Saturday · came from Meta Due today

Management's instruction: this month, close Tower B with a 10% down payment.

  1. Call them before 1:00 pm; if they do not answer, a WhatsApp with the listing for 1204.
  2. Offer the 10% down payment management approved.
  3. If they hesitate, book a second showing with the whole family.
  4. Log the outcome: the next step schedules itself.

The sales playbook: the step by step your management defines, on every advisor's screen

03 · Marketing

Every peso of ad spend, traced to the unit sold

We build and optimize your campaigns every week, and connect ad, portal, WhatsApp, showing and deposit so you know which channel brought the sale.

MarketingLast 90 days
Ad spend$86,400
Showings booked64+22% vs previous period
Cost per showing$1,350
Units reserved11

Sales by channel

Meta Ads$15.4M
Google Ads$11.6M
Inmuebles24$7.7M
Lamudi$3.9M
Referrals$3.8M

The path of a sale

  1. 1AdMeta · Monday
  2. 2WhatsAppasked for prices
  3. 3VisitSaturday
  4. ✓Deposit$50,000

Which channel brought the sale, not just the leads

  • Meta and Google Ads · campaigns by development
  • Portals · Inmuebles24, Lamudi and Vivanuncios
  • Your inventory always up to date in the conversation
  • Monthly report and a session with you

04 · Collections and CEP

Every monthly payment collected. Every payment backed up

The agent remembers each due date and receives the proof on WhatsApp. The transfer is verified with Banxico and its CEP receipt is stored. A person always decides how the payment is applied.

What your buyer sees on their WhatsApp
Collections · OctoberAll towers
To collect this month$2,460,000
Collected to date78%On time: 94%
Overdue 30+ days$412k

What needs attention today

  1. Tower B · 1204They uploaded their proof: transfer verified.Apply payment
  2. Tower A · 302Two monthly payments overdue.Call today
  3. Tower B · 905They asked for an extension: the agent does not negotiate.Hands off to a person
  4. Tower C · 804Due Friday; reminder sent.In order
It never applies a payment on its ownEven with the transfer verified, a person decides which installment it goes to.
It never negotiatesExtension, discount or arrangement: it hands the conversation to your team.
It reminds without chasingIt reminds them before the due date, with your payment details.

05 · Buyer file, AML and closing

From the deposit to the deed, with no paperwork lost

Each buyer's file moves forward with the sale and tells you what is missing or expiring. Contract, promissory notes and closing are tracked stage by stage, each with an owner.

Buyer file · Tower A · 508Jorge Méndez
  1. ✓Official IDReceived
  2. ✓CURP and tax certificateReceived
  3. !Proof of addressDue in 12 days
  4. ✓AML documentationComplete
  5. ✓Contract and promissory notesNo re-typing
Ready to sign4 of 5

Compliance obligations and decisions stay with the person responsible on your side.

Closing · Tower A · 508Immediate delivery
  1. ✓Contract signedWith the data from the fileAug 2
  2. ✓AppraisalReceived and storedSep 18
  3. ✓Instruction to the notaryOwner: Laura, from administrationSep 26
  4. 4Signing at the notaryAppointment confirmed with the buyerOct 12
  5. 5Handover of keysAndrea's commission, already calculatedAfter

Every sale in its stage, with an owner and a date

06 · My home

Your buyer checks everything without calling you

Each buyer gets their own access, under your development's brand: balance and payments, documents, construction progress, appointments and after-sales reports.

My home, under your development's brand
Questions resolved in My home this month312

Balance, documents and progress, without anyone on your team having to answer.

Announcements · Tower B

Water will be off on Tuesday the 22nd, from 9:00 to 14:00, for cistern maintenance.

Read by86%
  • Balance and payments
  • Contracts and promissory notes
  • Construction progress
  • Closing appointments
  • After-sales reports with a ticket number

07 · Management

Not just how much you sold. What is left to sell

Inventory, sales, collections and closings in a single read, up to date. So you can decide what to push this month and where to put the ad budget.

Management · Tower BInventorySalesCollections
Units sold61of 96 in the tower
Sales for the year$248M
Collections up to date94%
Pending closing14

Tower B · availability by floor

12 11 10 9 8 7 6 5 4 3 2 1
AvailableReservedSoldClosed

What is worth doing this month

  1. Floors 10 to 1221 available; the pace is running 20% below plan.Push demand
  2. 2 bedroomsThree left and they get reserved in 9 days on average.Raise price
  3. Tower AThree monthly payments overdue this week.Handle today
  4. Closing14 units in process, on time.No change

Units sold by month · 2026 vs plan

SoldPlan

The read we review with you every month

And we operate it

We do not just hand you the dashboard.

Every month we review absorption, prices by unit type and collections with you, and we come with the recommendation ready: you approve it and we execute it in campaigns and follow-up.

Pulso · OVER OS™

And when you want to know how your development is doing, you just ask

Pulso reads your operation's information and answers without you having to go through CRM, collections, after-sales and closings separately.

Pulso only reads. Your team decides: it never sends anything or changes anything on its own.

  • «Which leads have gone more than two days without an answer?»Conversations
  • «Which leads are ready to close?»Pipeline
  • «How many showings are there this week?»Calendar
  • «How are we doing this month against last month?»Sales

This is how it looks on a phone

08 · How we work

The sale is not lost in the ad. It is lost in what comes after

Answering in time, booking the showing, collecting every monthly payment and knowing which campaign sold. That is what we leave ready, and what we run with you month after month, with your team inside it.

Implementation · one time
We leave it ready

GEO: so ChatGPT, Gemini and Perplexity recommend your development when someone is looking for where to buy.

  • AI agents connected to your WhatsApp and your inventory
  • Real estate portals in the same inbox
  • Your inventory, payment plans and receivables, loaded in
  • Analytics and attribution from day one
  • Training for your team, with an operating manual
Operation · every month
We operate it with you

Every week we adjust campaigns and agents; every month we review sales, collections and absorption with your management.

  • Campaigns and weekly ad optimization
  • AI agents answering around the clock
  • Follow-up with a playbook for your advisors
  • Collections with reminders and CEP receipts
  • GEO and SEO: your development visible where the buyer is searching
  • Monthly executive report and quarterly review

A tool does not sell a development. A team that runs it every day does.

Industries

A different operation for each industry

Frequently asked questions

What real estate companies ask us

Question not here? We answer it on the first call, or write to us at hola@strateia.mx.

How are payments verified?

Where applicable, the system can verify the transfer with Banxico and keep its CEP receipt. Applying the payment always requires human confirmation.

Can the AI help with collections?

Yes. It can send reminders, give amounts and instructions, and receive proofs of payment. It does not negotiate terms or make financial decisions.

Does it help with AML (anti-money laundering)?

It helps centralize documents, spot what is missing and keep the file organized. Regulatory obligations and filings remain the responsibility of each company's compliance team.

Which real estate portal leads does it receive?

Those from Inmuebles24, Lamudi and Vivanuncios. They arrive on their own, with nobody typing them in. OVER OS tells apart who asked for information from who only revealed the phone number, and if the lead had already written on WhatsApp, it joins the lead to that conversation instead of duplicating it.

What can the buyer see in My home?

Balance, payments, documents, contracts, information about their property and whatever processes your operation enables.

Is OVER OS only for presale?

No. It works for presale and for finished inventory. The same system connects leads, units, payments, documents, closings and after-sales.

Can I ask the system what needs attention today?

Yes, with Pulso. You ask and it answers with your account's data, crossing conversations, collections, after-sales and closings. For example, who stopped paying because of an unresolved defect, a crossover no single screen shows on its own. Pulso only reads; your team decides.

First call · 30 minutes · no cost

Let's talk about selling your development

In 30 minutes we get to know your operation, show you how we would run it with you, and agree on the next step.

No cost · No commitment

  • Your development todayHow leads reach you, who answers them and how you collect today.
  • How we would run itCampaigns, agents, follow-up and collections, applied to your development.
  • The next stepIf it makes sense, we analyze your operation in depth and prepare a proposal made for you.